Hey, this is
Safal Thapa Chhetri!

 

Remember the time when we were locked in our homes during Covid? yeah, I was also among those who scrolled social media for hours, but one day a social media post caught my attention, it was an organic post of a video game that was going to launch in the coming days, and I was so fascinated by the game that I personally texted the CEO of Rokit Studios, Mr. Michael Abraham Soto and let him know that I really liked the project he is working on and I wanted to contribute too.

 

He agreed and provided me with videos and screenshots of an unreleased game and I created a promotional video for the game with my voiceover and I posted it on Instagram, Mr. Soto liked the post and he also followed me on Insta and we are still connected today.

 

I wanted to run a promotional campaign but due to the complex process I couldn’t do it, simply I didn’t understand it back then which is now known as Meta Ads today. Of course I know about Meta ads today but back then for me it was a huge curve ball.

 

As a musician I was rocking on, I was releasing singles after singles and my friends were loving it they had been supporting me for the past 7 years as of now. But the story was different for digital platforms, after that previous experience I wanted to learn why? how? and where? businesses are showing their ads on social media and why clicking the buttons in ads was taken to their website? And what is this thing called a website? And how there is so much info in it and how it is presented on the internet?

 

I had a lots of curiosity and these curiosity shaped my questions and these questions wanted answers and I wanted to learn! This is what pushed me to write my first song and release my first music back in 2018 as well!

 

I started noticing that there are lots of websites if I search certain things on Google and the results in SERP were in order ranking from 1st to 10th and I was again curious how particular websites were in 1st in SERP and while exploring I understood that these are called SERP rankings.

 

I got my answer but it led to another question and that was how Google decides which website will rank first and not last?

 

After completing my grade 12th I was searching for what to do next in college and I randomly searched in Google “Top trending degree to do” the results were pretty familiar but one result was different and I never heard of it, it was “Digital Marketing” it was new to me and I searched more deeply about it and I found exactly what I was looking for since it was already answered my questions and curiousity.

 

 

I was quick to learn, I wanted to get as much knowledge as I can have in a short time, sometimes I even pushed my professors to teach extra. With no knowledge and skill in web designing I built my own website for music even before it was taught to us. I was zealous to learn digital marketing, I was awarded best UI designer in college and my logo designing skills were built when I started designing logos for my clients. I also consulted my friend’s business to find it’s USP and targeting audience which proved to be success.

 

Now that I have core skills in digital marketing I am trying to make myself known in this industry. I possess skills that are essential for brand personality building, strategic growth and connecting with their customers. I believe I am creative, patient and passionate in what I do, and that is what the next noticeable thing requires no matter if you are a marketer or musician.

 

 

My goal is to build my personal brand in both of the fields of marketing and music and I am doing just that. From transforming businesses with my digital marketing skills to releasing my next single hit I am building myself to create a strong presence in both of the industries. As about stcdigitol this could be the foundation of my next venture forming it as an agency and increasing my network more and working with more noticeable brands.